Soa Hair — the AI hairstylist that actually knows your hair

Soa Hair is a personal AI hairstylist. You take four photos — front, side, back and a close-up of your scalp — and within a few minutes you have a real reading of your hair: curl pattern, porosity, density, strand thickness, damage level, scalp health and face shape. No test strips, no guessing, no twenty-minute quiz.

Then Soa tells you what to actually do with the hair you have. What to use, in what order, how much, how often, and how to adapt it when the air turns humid, when you have somewhere to be tonight, or when you only have five minutes. You can ask her anything in plain language, send her a photo of a product and ask whether it suits your hair, and she remembers what worked for you and what did not.

Soa Hair is for anyone who has spent money on products that did not work and watched tutorials that did not apply to them — and especially for women with waves, curls and coils, who are tired of advice written for someone else's hair. Whether you wear it natural, use products, or mix a bit of both, the guidance follows the routine style you choose and the time you really have.

Soa Hair was founded by Tendra Ava. After years of her own trial and error, she spent two years learning hair science, face shape theory and styling technique, figured out her own hair, and realised thousands of other women were stuck in exactly the same place. Soa Hair is what she wished she had then: guidance that starts from your hair, not from someone else's.

Every recommendation is grounded in a structured hair intelligence base — hair types and textures, porosity and density, ingredient functions, product categories, treatments, tools, weather behaviour and occasions — and refined by the feedback people give after trying something. Your photos and your profile stay yours, and you decide what is shared.