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Soa Premium

Your best hair days, on repeat.

Pick a plan below. Soa learns your hair and guides you every single day — from your morning routine to wash day to the styles that actually work.

Monthly

$9.99/mo
BEST VALUE

Annual

$59.99/yr
FOUNDING

Lifetime

$79once

Everything you get

  • Soa answers your hair questions 24/7 — like a stylist on call
  • Know exactly what to do every wash day and refresh
  • Rescan anytime your hair, season, or routine changes
  • A shopping list built for your texture — no more guesswork
  • Priority Soa responses — Soa replies first when it matters
  • Advanced hair analytics — track what works over time

Annual

$59.99/yr

Just $5/mo · save 50%

7-day money-back guarantee

Try Soa for a week. Not for you? Email us — full refund, no questions.

4.6/5 from 4,268 customers

“Every recommendation is different and actually works for MY hair, not generic advice. It's like having a hairstylist in my pocket who actually remembers me.”

— Priya K. · verified member

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